Amazon Connect With Facebook & Extending Money By Targeting Users Interest

Most recently Amazon.com has launched new features which connecting facebook users account with amazon accounts. As results, based on date of birth amazon will generate “Birthdays and Gift Suggestions for Your Facebook Friends” — under amazon pages it’s called “Your Amazon Facebook Friends”. At the intial stages, just like others requires authorisation of facebook.com and allowing Amazon to access your information. The most concerning issue, I figure out — if you give the access to amazon — what actually amazon do, amazon will track your interest and based on your likes, interest amazon will target and segment in that way and show your relevant products as a result they will gain more money from more sells and in such targts tricky and possibly amazon will get benefits — though there is lots of concerning privacy issues available which has described in gigaom.com.

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