Linkedin Research: What I found

I live in Bangladesh, went for a while in UK last year. While I was in UK, I found something interesting in LinkedIn. It has started to offering me free premium account, more contacts from UK.

linkedinoffer

Research’s objective:

  1. Do they provide regional offers to users?
  2. New development, UI enhancement comes to which region first?
  3. Track the potential customers?

I found:

  1. I found yes they offer regional basis offer. I’m using linkedin 2007, I never found single offer to try premium account for free. But, they tracked my IPs, locations and keep started pushed their premium account for free. They asked my billing information.Your Profile - LinkedIn
  2. Yes, I believe the initially phase release doesn’t impact instantly all the users – it comes gradually from USA, Australia, Canada and other developed country – those are economically sound country and then land to Asia.
  3. Smart enough, when they found your region – they found more or less information about the financial status of yours. A lot portion of potential customers already out – so keep offering premium account for a try, if convinced – they will be regular customers and if they forgot, automatic billing system start charging from your card. That was annoying which has discovered in a discussion.

    Purchase- Billing Information - LinkedIn

Amazon brought slight changes into User Interaction

Normally, if you select any items for the wishlist, it redirect users to new pages – the full of the wishlist loads and shows that “new item listed successfully”. They have changed that flow.new UI amazon

 

Now, they showed me with green color, that my item has added succesfully and showing the recent browed items. As well, “move to another list” brought simple drop-down with mouse over. Easy to shift, less hassle I guess. Nice UI enhancement.

 

Last try to hold the customer

This is interesting way to hold your customer, when they are leaving. In web, it happens all the time. But, I found something interesting hubspot.com did while I unsubscribed them not to get any more mail from them. I’m regular user, more then 3-4 yrs I’m checking or getting all the mails and go thoroughly about the ebooks about online marketing.

HubSpot Email Services

That sad face gave me a last messages, how badly they are going to miss me. They wanted to express their gratitude about their customers which is interesting way to welcome you for the LAST TIME. Maybe if the disclose the statistics, a lot customer might have returned from un-subscripton.

Evernote's premium pricing

I was looking for the premium pricing of evernote. If you take montly packages, you have to pay 4.99 and yearly 44.99. I thought WOW almost same pricing for the long term. That was very nice sales point or pricing into such states. Then I have calculated the discount is about 2.2%, which aounds fair to me. The pricing digits suddenly looks same to me but it truly attention of customers to the pricing.

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How LastPass Works

LastPass is online & desktop password manager and it’s sync information securely and store your website login and password information securely. On next time access, instantly user can access, even if the user forgot the password of the website–lastpass will remember the information and help to access website seamlessly. The service is secure not only, works in multi platform and supporting Mozilla, Firefox, Chrome and Opera browsers too. Auto-form filling, storing notes, synchronization, one-click login– user needs to remember only the master password, the rest of will handle LastPass.

Features

  • Free and Premium (only $1 per month) service available.
  • Supporting around 48 international languages, so access with your native language.
  • Automatic form filling features enabled.
  • One click login — so no need to try password again and again.
  • Secure your data to protect identity theft
  • Synchronize your information with browsers to computers
  • Store notes securely.
  • Backup and restore your information, don;t lost anyways.
  • Generate secure password using LastPass.
  • Access from anywhere, any computers.
  • USB access are available, if you need to access from Cyber Cafe–user portable apps.
  • Maximum protection from Key Loggers hack attempts
  • Smart phone access (like iPhone, BlackBerry, Windows Mobile, Android) — only for premium users.
  • 24/7 emergency phone or email support for premium users.

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Source

  1. Official Websites

How Readernaut Works

A privately funded growing projects Readernaut, where people can share their books reading experiences. What they are reading, what they have read or finished, making notes, tracks, show time-line of reading, adding to wish-list and find the books from different online books store like Amazon.com and discuss with friends over the community about the books, what they have learned, what liked or not. User getting unique URL, profile, books showcase, time-line of books reading, follow others, discuss others and make notes about the reading experiences.

Features

  • Free registration & get unique vanity URL, profile, customizable theme.
  • User friendly search engine, search by ISBN or Books full name.
  • Twitter integrated to share with friends, “what’s you’re reading now”
  • Make notes about books and share with others.
  • Follow friends and Unfollow and discuss.
  • Tagging books and listing the books

Screenshots

Readernaut Books Showcase

Readernaut Books Showcase

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Sources

  1. Official Readernaut Website
  2. Readernaut: A New Way to Track and Share Your Reading Habits

How Orkut Works

With the 100 million active users worldwide, Orkut is one of the large social networking website which is owned by Google Inc. Using Gmail email account, user can find friends, business networking, dating and invite new friends, share status, photos, videos and scraps to others profile. Each user have their own unique profile in detail and other can make comments, communicate and discuss over the community in different category (badges, communication, dating, finance, music, news, sports, politics and so on). Any of friend is online means, in Orkut, that will show in right hand button corner side (live chat) and users can change the theme or color of user interface. From events management, applications , messaging, privacy settings all are under this Orkut social networks. However, the growth of Orkut falls down, because of competitor of Facebook & Myspace.

Features

  • 100 million active users worldwide
  • Gmail email accounts giving access.
  • Easier to communicate with friends, family, partners, business networking and dating.
  • Community growing, discussion full featured
  • Applications integration brings more rich things under accounts
  • Live Chat, messaging and so on
  • Privacy settings and much more.

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Source

  1. Orkut Official Website