Linkedin Research: What I found

I live in Bangladesh, went for a while in UK last year. While I was in UK, I found something interesting in LinkedIn. It has started to offering me free premium account, more contacts from UK.

Research’s objective:

1. Do they provide regional offers to users?
2. New development, UI enhancement comes to which region first?
3. Track the potential customers?

I found:

1. I found yes they offer regional basis offer. I’m using linkedin 2007, I never found single offer to try premium account for free. But, they tracked my IPs, locations and keep started pushed their premium account for free. They asked my billing information.
2. Yes, I believe the initially phase release doesn’t impact instantly all the users – it comes gradually from USA, Australia, Canada and other developed country – those are economically sound country and then land to Asia.
3. Smart enough, when they found your region – they found more or less information about the financial status of yours. A lot portion of potential customers already out – so keep offering premium account for a try, if convinced – they will be regular customers and if they forgot, automatic billing system start charging from your card. That was annoying which has discovered in a discussion.

   

Amazon brought slight changes into User Interaction

Normally, if you select any items for the wishlist, it redirect users to new pages – the full of the wishlist loads and shows that “new item listed successfully”. They have changed that flow.

 

Now, they showed me with green color, that my item has added succesfully and showing the recent browed items. As well, “move to another list” brought simple drop-down with mouse over. Easy to shift, less hassle I guess. Nice UI enhancement.

 

Last try to hold the customer

This is interesting way to hold your customer, when they are leaving. In web, it happens all the time. But, I found something interesting hubspot.com did while I unsubscribed them not to get any more mail from them. I’m regular user, more then 3-4 yrs I’m checking or getting all the mails and go thoroughly about the ebooks about online marketing.

That sad face gave me a last messages, how badly they are going to miss me. They wanted to express their gratitude about their customers which is interesting way to welcome you for the LAST TIME. Maybe if the disclose the statistics, a lot customer might have returned from un-subscripton.